Your website isn’t about you. Even though it is.
It’s your business, your website, and your brand. But if your website is only talking about you, you’re losing customers before they even have a chance to care. The harsh truth? Visitors don’t come to your website to hear your company’s life story—they come because they need something. If your messaging doesn’t speak directly to that need, they’ll leave. Fast.
It really comes down to two key metrics: the highly-coveted conversion rate and the dreaded bounce rate.
Why Content is the Key to Website Conversions
Design, functionality, and branding matter—but the words on your website are what actually convert visitors into customers. The problem is, most businesses approach their website content from an internal perspective: Here’s what we do, here’s how long we’ve been doing it, here’s why we’re great.
What’s missing? The customer.
Great website copy shifts the focus from us to you—the visitor, the potential client, the person trying to solve a problem. Instead of saying:
❌ “We offer high-quality design services for businesses of all sizes.”
Try:
✅ “Your business deserves design that stands out and connects with your audience.”
See the difference? One is about us, the other is about them—and that subtle shift makes all the difference.
What Happens When You Get It Wrong?
When your website is all about you, visitors disengage. They don’t see themselves in your messaging (what we call “target self-identification”), so they leave. And when they leave, they’re not filling out contact forms, booking calls, or making purchases.
Here’s an easy test: If the first two words on your website are “Welcome to…”, consider that your dashboard warning light.
How Bright Cycle Helps You Get It Right
At Bright Cycle Design Co., we don’t just build websites that look great—we make sure they work. That means crafting content that speaks directly to your audience’s needs, answers their questions, and positions your business as the solution.
A well-designed website is powerful. A well-designed website with the right messaging is unstoppable.
So before you rewrite your About page for the hundredth time, ask yourself: Is my website about me, or is it about the people I want to reach?
If you’re not sure, let’s talk.
