Small Studio.

Big Ideas.

We go way beyond just artwork. We’re your creative partner, storyteller, and problem-solver. At Bright Cycle Design Co., everything we create is designed to make your brand stand out and succeed. Each project gets a personal touch to ensure it’s just right for your brand.

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The Process is Always Consistent.

The Outcome is Always Unique.

Designing— whether it’s a logo, a website, etc.— shouldn’t feel like a guessing game. Our process keeps things clear and collaborative, so you get a product that’s not just unique but feels like it truly belongs to your brand.

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Discovery

1. Getting to Know You

We kick things off by learning about you, your business, and your vision. This includes discussing your industry, target audience, and any initial ideas you might have.

Concept Development

2. Putting Pen to Paper

With your input, we brainstorm and sketch out initial ideas, exploring styles and directions that align with your goals. We make sure to incorporate elements that reflect your brand’s personality and values.

Design Creation

3. Bring Ideas to Life

This is where ideas take shape. Using the best concepts from brainstorming, we craft professional prototypes and mock-ups. You’ll see the design come to life as we move from paper to digital.

Review & Refine

4. Sanding & Polish

Together, we fine-tune the design until it’s just right. This includes adjusting colors, fonts, and other details based on your feedback to ensure it meets your expectations.

Final Delivery

5. Ready for the Real World

Once approved, we package your logo in all the formats you’ll need—perfectly optimized for web, print, and any other application.

“Knowing I have a resource I can rely upon for getting the job done and done well has been a tremendous value to my business and clients.”

Todd Bailey | Todd Bailey Photography, Video & Marketing | Amsterdam, NY

Company Origins

The name Bright Cycle means many things. Yes, I’ve got a well-known soft spot for both bicycles and motorcycles. But it goes far beyond that. It’s also a reference to W. Edwards Deming’s 4-phase Quality Cycle, which was a huge part of my early career as a Quality Assurance analyst. Bright stands out. Cycles take us places, faster and more efficiently than we could alone. At its core, the Bright Cycle is about balance in a way that’s both intelligent and creative.

Business owners know all about that balance, but (counterintuitively) they spend most of their time out of it. Working with us to handle your creative direction, you’re free to focus on the areas where you’re truly needed. The best part of this job is helping other businesses succeed.

I originally launched in February of 2019 as Five Towers Design Co., a graphic design shop. The shop handled custom graphics, websites, illustrations, apparel design, and just about anything else our clients could think of. There was a food truck, wedding invitations, instruction manuals, and sure, even a few PowerPoints. It was a solo operation, but covered customers from Maine to Alaska.

At the start of 2023, Five Towers merged with a marketing agency and grew to become Five Towers Media. After helping the agency to grow over the next several years, I left to reboot and evolve the original graphic design shop. My passion is working 1-1 with businesses on a personal, individual level, and Bright Cycle gives me the perfect opportunity to do that.